Amazon PPC Coaching & Automation for Brands

Gain the skills and confidence to manage Amazon ads in-house with personalised 1-on-1 training. Easy-to-use, industry-tested automation ensures you make the most of every click and optimise your ad spend.

Become your own in-house PPC expert

Taking charge of your Amazon PPC shouldn’t mean feeling overwhelmed or relying entirely on external support.

With fern’s Coaching Plan, you’ll gain the skills and tools to confidently manage your campaigns in-house – from prioritising the right ASINs to creating campaigns that drive results.

Empower your team to run campaigns independently with clarity and confidence.

Own your brand, master Amazon PPC

No one knows your brand better than you do. By managing PPC in-house, you can ensure your advertising strategy stays aligned with your goals, values, and unique market position.

fern’s Coaching Plan combines your brand expertise with data-driven strategies to help you take control of your Amazon ads. With the right tools and knowledge, you’ll have everything you need to make PPC management an integral part of your strategy.

Maximise your ad budget: Better ROAS with less effort

Don’t let inexperience or manual errors drain your budget. Amazon PPC requires constant attention: Automate routine tasks with powerful, easy-to-implement rules, made simple by our intuitive interface and specialised templates.

With well-structured campaigns, optimised bids and strategic placements, you’ll make the most of every click. Say goodbye to inefficiencies and missed opportunities, and focus your efforts where they count.

Amazon Expertise You Can Rely On

Our co-founder Gianluca Trombetta has lived the Amazon journey himself. He began as an Amazon seller, built a successful agency, and now leads fern, designed to help brands like yours succeed.

Our PPC managers bring years of experience optimising campaigns across multiple categories and markets.

With our team by your side, you’ll get industry-tested insights, firsthand knowledge, and a practical approach to Amazon PPC that works.

Pricing

First 3 Months

from £450 /month
Based on £10k ad spend

Afterwards

from £150 /month
Based on £10k ad spend

PPC Coaching

Initial audit (& campaign restructuring)

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Not included

6x 1-on-1 PPC coaching sessions

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Not included

PPC strategy training

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Not included

Email support between coaching sessions

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Not included

Full Access to fern

fern onboarding & setup

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Bid optimisation

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Notifications

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Budget optimisation

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Keyword harvesting

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Reporting

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Templates

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Customer support

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Coaching Topics

Our coaching sessions are designed around what matters most to you. We cover a range of essential topics, tailored to your priorities, with an agenda that evolves to keep up with your goals and the latest Amazon news.

Amazon PPC

Campaign structure
Campaign types, cost types + placements
Targeting options + match types
KPIs + metrics
PPC strategy

Optimisation processes

Bid Optimisation
Budget Optimisation
Search Term Optimisation

Amazon Ads Console

Campaign creation
Bulk sheets
Bidding strategies + bid types

Analysis & Troubleshooting

ASIN analysis
Budget reallocation
Deep dives

Specialised strategies

Campaign strategies for seasonal products & events
Campaign strategies for high traffic events (e.g. Prime Day, Black Friday & Cyber Monday,...)

fern Onboarding

Set up + overview
Rule creation + key concepts
Spend targets
Keyword harvesting
Reporting

Pricing

Coaching & PPC Automation

from £450 /month
Based on £10k ad spend
Book a call
Have a custom requirement? Speak to sales.

PPC Coaching

Initial audit (& campign restructuring)

Checkmark

6x 1-on-1 PPC coaching sessions

Checkmark

PPC strategy training

Checkmark

Email support between coaching sessions

Checkmark

Full Access to fern

fern onboarding & setup

Checkmark

Bid optimisation

Checkmark

Notifications

Checkmark

Budget optimisation

Checkmark

Keyword harvesting

Checkmark

Reporting

Checkmark

Templates

Checkmark

Customer support

Checkmark

Personalised Coaching

Our coaching sessions are designed around what matters most to you. We cover a range of essential topics, tailored to your priorities, with an agenda that evolves to keep up with your goals and the latest Amazon news.

Amazon PPC

Campaign structure
Campaign types, cost types + placements
Targeting options + match types
KPIs + metrics
PPC strategy

Optimisation processes

Bid Optimisation
Budget Optimisation
Search Term Optimisation

Amazon Ads Console

Campaign creation
Bulk sheets
Bidding strategies + bid types

Analysis & Troubleshooting

ASIN analysis
Budget reallocation
Deep dives

Specialised strategies

Campaign strategies for seasonal products & events
Campaign strategies for high traffic events (e.g. Prime Day, Black Friday & Cyber Monday,...)

fern Onboarding

Set up + overview
Rule creation + key concepts
Spend targets
Keyword harvesting
Reporting

What others are saying

"The fern team have really helped us take our internal capabilities to the next level through a combination of one-to-one coaching and next level automation software enabling us to scale our resources more effectively."

Frank
Director & Co-Founder at Lola Design

"My bid optimisation process used to take 4 hours a week. With fern, it’s now 30 mins max!"

Keivan
E-commerce manager at Zococity

"fern has helped me to do KW harvesting with just one click - it's such a dream.
With the large volumes I wouldn't be able to do it on the weekly basis let alone daily!"

Elisa
Operations & Marketing Manager at 17Verde

"fern strikes our ideal balance of automation and manual intervention, meaning we can be confident in what it’s doing for our clients."

Steve
Founder & Director at Reflex Consultancy

Ready to take Amazon PPC in-house?