Our powerful 'If This, Then That' rules provide the flexibility to automate your methodology with ease.
With fern, there’s no need to modify your campaign structure or methodology as it seamlessly adapts to your strategy, putting you in control.
There’s no one-size-fits-all when it comes to ppc. fern offers complex combinations of metrics that allow you to tailor rules to the specific needs of your brand.
Our templates help you get started and have you covered on managing your bids, budgets, pacing or keyword harvesting. No more downloading reports and sorting through data.
"We’ve reduced our keyword harvesting process from 85 mins per brand to just 14 mins by using fern."
"My bid optimisation process used to take 4 hours a week. With fern, it’s now 30 mins max!"
"fern has helped me to do KW harvesting with just one click - it's such a dream.
With the large volumes I wouldn't be able to do it on the weekly basis let alone daily!"
"fern strikes our ideal balance of automation and manual intervention, meaning we can be confident in what it’s doing for our clients."
"The fern team have really helped us take our internal capabilities to the next level through a combination of one-to-one coaching and next level automation software enabling us to scale our resources more effectively."